Social Media for Brisbane Businesses Explained

On-line social media has absolutely altered not just the way we interact with each other, but essentially the way that a customer will fundamentally interact with business.

With more than 800 million users world-wide, Facebook on its own is a gargantuan marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of company that has a public presence operates, and are now as necessary to a business as an email address and a homepage.

But along with all of the clear differences that social media has made to marketing, it is crucial to have a realistic assessment of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or ill-informed firms and “social media experts” which focus on naïve businesses by over-hyping but under-delivering.

Many millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every year. But social media is not magic. Without proper marketing and business basics behind it, a social media presence can only fail and simply be a waste of time and money.

Despite creating the impression of “free” advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance to show good results, and that means valuable time spent on it that most companies can’t afford to spare. This is where Social Media Brisbane does all the work for you, while welcoming for approval and oversight by their clients.

Examples of how companies often go wrong with social media include:

• Bad Content
Dreary or even stolen articles, outdated advice, and awful attempts to be current are common regarding content published online. People who do business on the internet are quite shrewd, and can recognise smarm and condescension from miles.

• Impatience
Building a healthy online social network takes time and determination. A successful network doesn’t spring up in a day, it takes time and content to see results. Some businesses will start up a social media profile, watch the results for a short period of time and then quit in anger when they don’t receive the results they wanted.
This also ties into:

• Consistency
Spacing out your content on a regular schedule across a number of platforms is a lot better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Just a fortnightly update can be fantastic for maintaining and growing relationships with customers.

The team here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.

And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group does.

Choosing consultants who value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will only end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Moodle Learning Management System Overview

moodle-lmsMoodle is the world’s most popular learning management system. Moodle is flexible and scaleable software designed to help educators create interactive and collaborative online learning experiences. Moodle originated in Australia around a decade ago and has since been internationalised in more than 200 countries and 100 languages. The official community site has more than a million registered users.

There are numerous ways in which Moodle can be capably used. These include
the delivery of online courses, workplace assessment, continuing professional development, staff compliance and induction training. Being open source software, there is a large amount of community support toward the development of third-party plugins to extend Moodle’s core functionality.

Moodle is free to use without licensing costs, however, it does take some level of technical expertise to install, configure and secure the software on a web server. Once deployed, it can be easily managed by a qualified system administrator.

Moodle’s key administrative functions include the ability to control authentication, perform bulk user actions, manage accounts, assign roles and permissions, change site appearance, automate course backups and generate various reports. Moodle enables integration with external systems, e-commerce plugins and SCORM compliance. Moodle is proactive with respect to data security and information privacy of its users, hence, patches are released on a regular basis and there are global settings that can be configured by the system administrator.

Course creators can add online activities and resources intended for their students. Moodle’s standard activities include assignment, forum, blog, quiz, chat, messaging and wiki. The learning sequence may be totally non-linear or controlled so learners engage with online course objects in a structured fashion. User activity and course completion tracking are monitored, moreover, assessment grades and feedback can be reported in real-time via the web.

Moodle enables online content to be shared in several ways. Course participants can quickly upload existing files from their device, disk, or network. Using Moodle repositories, it is possible to import content and media from Cloud-based services such as Google Docs, YouTube, Flickr, Boxnet and Dropbox. On the same token, content can be export from Moodle to third-party services.

Assess, track and report on your learners via the web. Get started now and learn more today about Moodle Sydney, Moodle Brisbane and Moodle Melbourne providers.

 

Double Glazing Windows

Acoustic double glazing requires the addition of a secondary glazing layer offset from an existing window, preferably by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing needs the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Add our acoustic double glazing to your windows or specify our solutions on new projects. Double glazed windows remove noise transfer by up to 70% and remove heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System works very simply by adding a PVC sub frame on the inside of your window. This double glazing system greatly increases noise cancellation. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to reduce noise transmission through existing windows up to 70%. As well it provides extra safety and security to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient distance between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Established in 1999, Soundblock Solutions is a respected privately-owned Australian provider of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any environment, whether it’s in the home, office, hotels, marine, restaurants or industrial.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a extended range of double glazing and window sound insulation and noise control products for domestic and commercial use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Things to know before you buy night lights

Night Lights are small light resources that are kept on during the night. The intention behind using night lights is to help people find their way in the dark or to help individuals who are afraid of the dark. While choosing the best night lights for you, it is necessary to consider two things: how bright you want these lights to be and howimportant is energy efficiency to you.

What type of night lights are available on the market?

Incandescent Night Lights
The most common night lights use the traditional incandescent bulb. This type of bulb uses a wire filament for the production of light and is not much energy efficient. Most of the incandescent night lights come in the 5-10 watt range.

Fluorescent lights
A fluorescent night light uses almost the same amount of energy to provide a better light output. These lights use about 7 watts of power.

Neon lights
Neon Light offers an energy-efficient alternative by using just about 1 watts of energy. Neon lights carry a small amount of neon gas, which lights up when electricity goes through it. These lights are just outlet-mounted strips that have an electro-luminescent surface. Just like glow-in-the-dark paint or stickers, these night lights emit light while using a negligible amount of power, which is less than even .07 watts.

Things to consider before you buy night lights

The way these lights are powered
Most important thing to consider when buying a night light is how they are powered. Most of the lights are made to be plugged into a wall outlet. However, it is also possible to buy a design that is powered by a battery.

The type of bulb used
One important thing to consider when buying a night light is the kind of bulb used. Night lights that use incandescent bulbs are less energy efficient compared to other designs. Though night lights that use luminescent bulbs are less energy efficient, they produce a much brighter light. They’ll also last considerably longer than their incandescent counterparts will.

Features to look out for

Sensor
Some lights have photosensitive triggers in them that automatically turn off the light when there is an ambient light source present and when bigger overhead lights are on. This sensor also detects the darkness and turns on the light automatically. There are also lights available with sound sensors.

Power modes
Some manufacturers of lights and bulbs also make bulbs with two different modes. In their power mode, they act as a standard 60-watt bulb that gives off enough light to light up the room. In their second energy-saving mode, which may be reached by flipping the switch twice or after twenty minutes of waiting, the bulb automatically dims itself to a 7- W bulb, which is perfect for a night light.

Programmable
Buying a programmable night light will allow you to fix the number of hours for which the light will be operational. This makes these lights much more energy efficient.

Music
Some night lights also play music to assist you in falling asleep. There’re also designs available that have the ability to play specific music. With these kinds of night lights, it is best to select a model that comes with a timer so that it turns off automatically after ten or fifteen minutes.

These were just a few tips to help you make the right decision when you are out to buy night lights. If you want your night lights to be energy efficient, look for ones that use neon bulbs.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.