How to stop the flood of election junk mail?

Anywhere on Earth, whether it is a Local Council, Federal, State or Presidential election, your mailbox will groan under the weight of materials aimed at winning your vote. It may be the digital era, but it seems that a pamphlet in your letterbox is still considered the most efficient way of getting a message across.

While an informed electorate is important for the democratic process, there appears to be a glut of over-sending of junk mail for political purposes – and no clear way on how to fix this. What’s worse, the content of most of the political flyers is simply mudslinging about their opponents with no substance. Is anyone else reminded of children in the playground?

How can you help stop this frivolous waste of resources? Imagine the strain on our environment and the large volume of greenhouse gases generated from all the trees cut down, printing and transport of the materials. Grab a cup of tea or your water bottle and let’s get down to it.

We know in Australia that material that is deemed to be political, educational, religious and charitable is exempt from “No Junk Mail” signed letterboxes according to standards developed by the Australian Catalogue Association. So there is no way to stop it being deposited in your letterbox along with the other junk mail catalogues enticing you to buy all sorts of things you don’t really need. It is likely the same in other countries.

Step 1. Incorrectly addressed political mail
Much of your mail may be addressed to past occupants of the house. You need to “return this to sender” with the note “no longer at this address”.

Step 2. Contact each political party or politician that is mailing you
There is no central database so you will need to call the office of each individual sender and ask to be removed from their mailing list. Remember to be polite! You catch more bees with honey than vinegar.

Step 3. National Standard to stop political junk mail
Write a letter to the Electoral Commission asking them to implement a National Standard to curb the volume of pieces each political party is allowed to put in each household’s letterbox.

Step 4. Polling day
Don’t forget to recycle any materials you are given on the day – often the Greens Party has a box at the booths for such materials on polling day!

Written by Tracey Bailey, Director of Biome Eco Stores in Brisbane, specialists in water bottles and eco friendly, reusable choices for your home, body and lifestyle.

MiSMo Body Care

Would you like Natural, Australian Made Skin Care products that actually work and do what they say they will? At MiSMo Body Care, we provide products with the best active ingredients at the right concentrations that ensure results that you will love and that others will notice!

We specialise not only in Anti-Aging products, but also products that treat Sensitive skin, Acne and Rosacea. MiSMo Body Care also range a beautiful selection Mineral Makeup, including Mineral Foundation with coverage that will astonish, Eye Shadow, Bronzer, Blush, Eyeliner and Brushes.

The difference with MiSMo is that we CARE! We do not forego expensive ingredients that work or in the amounts that are needed just to turn a profit. We produce Natural Skin Care that actually works. All carefully formulated by the Owner and Director Irene McDonald; a lot of research, thought and countless trials have been undertaken to ensure only the best goes to you. The best part of working for MiSMo Body Care is that we all get to try the MiSMo lines, see the results and KNOW that we are a honest Australian company with profound products.

Apart from our range of skin care products, MiSMo also carries health supplements in the form of MSM (Organic Sulphur), Magnesium Gel and Magnesium Chloride Powder. If you have aches and pains and haven’t yet heard of MSM or tried this amazing supplement, you are missing out! MSM is a potent, yet natural food supplement which acts as an anti-inflammatory. MSM treats a large variety of health ailments including: Arthritic and joint pain, Acne, Rosacea, Psoriasis, Anti-ageing, Insect bites, Allergies, Itches or itchy skin, Sunburn, Minor burns, Constipation and Irritable Bowel Syndrome, Gum inflammation, Muscle pain, Sore back and may improve Eye sight. In powder form, this can be taken orally; between 2-8 grams daily with water or orange juice.

The MiSMo MSM difference? MiSMo stocks ONLY PURE, pharmaceutical grade MSM. Carrying both regular MSM and the more premium MSM distilled crystals, both are of the highest quality assurance – so no fillers, foreign materials or nasties are included. The difference between regular MSM and distilled MSM crystals is in the production process. The crystals are produced through a centrifuge ‘spun’ process, whereas the distilled is vapour captured through a boiling process. In terms of consumption, distilled has less inclusions than the regular MSM, although as mentioned both supplied by MiSMo are pharmaceutical grade.

MiSMo Magnesium Chloride Powder is produced from pristine sea waters and is of the highest quality. This ‘food grade’ muscle relaxant is readily absorbed into the body through foot baths, baths or as an oil. The daily recommended dosage of elemental Magnesium is approximately 400mg but research has found magnesium deficient people need more. Conditions that benefit from this product include: High blood pressure, Insomnia, Muscle Pain, Cramps, Anxiety and Depression, Restless legs, Headaches, Diabetes, Diabetic Neuropathy and Inflammation. Magnesium oil has also been shown to strengthen teeth enamel.

MiSMo Magnesium Gel Forte is a body lotion fortified with MSM. The Magnesium Gel Forte delivers minerals to aid any painful areas you may have. Our own team members have experienced their own ‘little miracles’ using this product, including the pain relief and decrease in swelling from a sprained ankle within hours of application and relief from muscle soreness after an intense exercise session. What a relief for an unseasoned cyclist to be climbing stairs by the pair after cycling 30km the day before!

So what is the final point of difference that makes MiSMo a pleasure to deal with? If you have any questions, ASK! We love to answer anything and everything we can about our products and how they can benefit you or solve any skin or health problems you may have. Simply contact us by phone or email! MiSMo is comprised of a team that truly cares about how we can help you while providing the best products to do so.

Now that you know about MiSMo Body Care, please visit mismo.com.au, or contact us on (07) 5309 5513.

All the best,
MiSMo Body Care

SEO Brisbane and the importance of Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be seo brisbane today. Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

What is Baltic Amber?

Many people don’t realise that amber is actually tree resin, not a stone. More specifically, it is the fossilized resin from an extinct species of trees, and is millions of years old!

What makes Baltic Amber special?
Baltic Amber has an active ingredient called Succinic Acid, which has been known to have many medicinal qualities. Succinic Acid is a natural analgesic that assists with pain relief.

Succinic acid is now produced commercially and is approved for use by the United States Food and Drug Administration.

Baltic Amber teething necklaces have been a source of traditional healing passed on for many generations and are widely used and treasured throughout Europe as unparalleled alternative medicine with proven health benefits.

Baltic amber in ancient times
While some of us here in Australia may think that amber necklaces are quite a new thing, even in ancient times infants were given amber necklaces to wear.

Amber was thought to contain magical powers, and it was widely known to have healing properties. Besides the healing properties, infants were given the necklaces to guard against baby swapping, offer protection from evil forces, and help against witchcraft!

Ancient Germanic tribes such as the Goths, Nordic peoples, Celts, Romans, Greeks, Arabs and Chinese, all valued amber for its beauty and protection.

Amber necklaces as a baby teething remedy
Baltic Amber is popular with baby teething products as it helps with pain relief, it has a calming affect and it stimulates the thyroid to assist with the redness and drooling associated with teething.

Baltic Amber necklaces are made for wearing, not for chewing. By wearing Baltic Amber close to the skin, the amber produces an oil (rich in Succinic Acid) which your skin then absorbs into the body.

Baltic Amber teething necklaces are the ideal solution when you choose to care for your baby in a natural way.

Silicone Teething Necklaces
It’s a well known fact that babies and toddlers love to chew when they are teething.

They will chew on anything they can get their hands on! Our necklaces are designed so that they can have a safe and soft product to chew on when teething.

These necklaces also provide a stimulating object for babies to play with while breastfeeding.

Not only functional, these necklaces are fashionable and look great with any outfit. It can be very difficult for mums to wear long necklaces or jewellery with babies and toddlers, as they love to grab everything and can very quickly break an expensive piece of jewellery.

Our silicone teething products are made with the highest quality 100% food grade silicone, and are guaranteed to be BPA and PVC free.

All Beauty of Amber silicone necklaces have been tested and are fully compliant with Australian & New Zealand Standards (AS/NZS IOS 8124-1:2010).

Why choose Beauty of Amber?
Beauty of Amber specialise in Baltic Amber teething products, all of which are hand-crafted and made with authentic Baltic amber. Our genuine Baltic Amber is of the highest quality and sourced only from the Baltic Regions of Europe. We also have an extensive range of Silicone teething necklaces.

We are passionate about natural alternatives when dealing with the pain associated with teething, and offer excellent customer service.

How to Soundproof Windows

Acoustic double glazing depends on the addition of a secondary glazing layer offset from an existing window, preferably by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing depends on the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Add our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows remove noise transfer by up to 70% and remove heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System works very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly increases noise cancellation. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to reduce noise transmission through existing windows up to 70%. As well it provides extra safety and security to the property.

How to Soundproof Windows
To successfully soundproof your windows you need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Established in 1999, Soundblock Solutions is a highly respected, privately-owned Australian creator of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any environment, whether it’s in the home, office, restarurants, hotels, industrial or marine.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a huge range of double glazing and window sound insulation and noise control products for domestic and commercial use. We will determine your specific noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.