On-line social media has absolutely altered not just the way we interact with each other, but essentially the way that a customer will fundamentally interact with business.
With more than 800 million users world-wide, Facebook on its own is a gargantuan marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of company that has a public presence operates, and are now as necessary to a business as an email address and a homepage.
But along with all of the clear differences that social media has made to marketing, it is crucial to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or ill-informed firms and “social media experts” which focus on naïve businesses by over-hyping but under-delivering.
Many millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every year. But social media is not magic. Without proper marketing and business basics behind it, a social media presence can only fail and simply be a waste of time and money.
Despite creating the impression of “free” advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance to show good results, and that means valuable time spent on it that most companies can’t afford to spare. This is where Social Media Brisbane does all the work for you, while welcoming for approval and oversight by their clients.
Examples of how companies often go wrong with social media include:
• Bad Content
Dreary or even stolen articles, outdated advice, and awful attempts to be current are common regarding content published online. People who do business on the internet are quite shrewd, and can recognise smarm and condescension from miles.
Building a healthy online social network takes time and determination. A successful network doesn’t spring up in a day, it takes time and content to see results. Some businesses will start up a social media profile, watch the results for a short period of time and then quit in anger when they don’t receive the results they wanted.
This also ties into:
Spacing out your content on a regular schedule across a number of platforms is a lot better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Just a fortnightly update can be fantastic for maintaining and growing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group does.
Choosing consultants who value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will only end up as an exercise in frustration.